Designs for businesses
that don’t exist.
Speculative mockups and working experiments from the studio bench.
The brands are fictional and the tools run on demo data; the craft is real.
Each card opens a full working page you can use. New ones land as we make them, and real, shipped client work lives on the Work shelf.
Reach World
A scroll treatment for Yedid Reach, the studio’s own marketing stack: the whole page sits inside one painted world and scrolling is a descent through it, from open sky down to a village of lit windows. The layout system, type scale, pinned panels and easing are measured from a reference site at three widths; the painting is generated in six chained passes and stitched into a single strip; the copy is Reach’s real published words, not filler.
Open the live concept ↗
Orrery
A high-altitude dark-sky station presented as a cinematic scroll film: a pinned hero whose letters assemble as you scroll, a rotating ring of four instruments, and an archive of nights that passes under a pinned headline. Layout, type scale, grain and section heights are measured from a reference site at three widths; the brand, the copy and all thirteen photographs are ours, and the photographs are generated rather than shot.
Open the live mockup ↗
Saaya
An architecture and interiors practice in Delhi, built as a stark monochrome scroll: display type leaded tighter than its own size, three sections pinned across four viewports of travel, and two black bands in an otherwise white page. The layout is measured from a reference at 390/768/1600 and its type scale turned out to be viewport-proportional rather than stepped; the brand, the copy and all nine photographs are ours.
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Loirum
A handloom label from the hills presented as a fashion-editorial storefront: full-bleed campaign carousel, a drag rail of just-off-the-loom pieces, a six-tile cloth grid and a nav that inverts against whatever scrolls under it. Layout, type scale, gutters and motion are measured from a reference storefront at three widths, not guessed; the brand, the copy and all twelve photographs are ours.
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Northline Computer Centre
A computer training centre in Churachandpur in near-black and monospace: certificate and diploma tracks, batch timings and instalment fees, with a sticky course stack that folds as you scroll and an accordion built to the reference’s measured 350ms. Layout and behaviour are measured from a Framer template, not guessed.
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Dewdrop
A clean-skincare DTC storefront in dewy pastels: hero, social-proof carousel, a product grid with variant swatches and subscribe-and-save pricing, a skin-type quiz, refills and a stockist locator, all on one page with light vanilla JS.
Open the live mockup ↗
Crisis Communications Toolkit
An executive and board toolkit for the worst week of the quarter: severity triage, holding statements and editable templates in a newsprint-inspired layout.
Open the toolkit ↗
Guitar Foundation Curriculum
An eight-week beginner guitar curriculum designed as a print-ready document: weekly goals, drills and repertoire in a quiet editorial layout.
Open the document ↗
Meadowlark Music Academy Tracker
A launch playbook for a fictional music academy: phased checklists, domain and hosting cost tables, and deploy steps, with progress saved in the browser.
Open the tracker ↗
Family Expenses
A mobile-first household expense tracker: shared budget bar, per-member filters, a category pie and one-thumb expense entry. Demo data only.
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RenewMind
A self-assessment and habit companion rooted in Scripture: five-domain check-ins, daily verses and progress that lives entirely on your device.
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An Leh Tui
A hill-tribe kitchen in Delhi serving Northeast flavours: editorial type, a custom cursor, and a photographed menu from laphet thoke to bawngsa curry.
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Aether
A SaaS workspace landing in full glassmorphism: frosted nav, floating stat cards, a CSS-built product board, pricing and voices, all on one dark spatial canvas.
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Mitti & Co
A handmade-ceramics studio in Hauz Khas Village: hero, offerings, process, workshops, FAQ and contact on one page. Designed in a single pass as a test of Anthropic’s Fable 5.
Open the live mockup ↗