Concepts

Designs for businesses that don’t exist.

Speculative mockups and working experiments from the studio bench. The brands are fictional and the tools run on demo data; the craft is real. Each card opens a full working page you can use. New ones land as we make them, and real, shipped client work lives on the Work shelf.

Mitti & Co mockup screenshot
Fictional brand · Landing page · Fable 5 test

Mitti & Co

A handmade-ceramics studio in Hauz Khas Village: hero, offerings, process, workshops, FAQ and contact on one page. Designed in a single pass as a test of Anthropic’s Fable 5.

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Aether mockup screenshot
Fictional brand · SaaS landing · Glassmorphism

Aether

A SaaS workspace landing in full glassmorphism: frosted nav, floating stat cards, a CSS-built product board, pricing and voices, all on one dark spatial canvas.

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An Leh Tui mockup screenshot
Fictional brand · Restaurant landing

An Leh Tui

A hill-tribe kitchen in Delhi serving Northeast flavours: editorial type, a custom cursor, and a photographed menu from laphet thoke to bawngsa curry.

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RenewMind mockup screenshot
App concept · PWA · Faith & wellbeing

RenewMind

A self-assessment and habit companion rooted in Scripture: five-domain check-ins, daily verses and progress that lives entirely on your device.

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Family Expenses mockup screenshot
App concept · Expense tracker

Family Expenses

A mobile-first household expense tracker: shared budget bar, per-member filters, a category pie and one-thumb expense entry. Demo data only.

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Meadowlark Music Academy Tracker mockup screenshot
Fictional brand · Project tracker

Meadowlark Music Academy Tracker

A launch playbook for a fictional music academy: phased checklists, domain and hosting cost tables, and deploy steps, with progress saved in the browser.

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Guitar Foundation Curriculum mockup screenshot
Curriculum design · Print-ready

Guitar Foundation Curriculum

An eight-week beginner guitar curriculum designed as a print-ready document: weekly goals, drills and repertoire in a quiet editorial layout.

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Crisis Communications Toolkit mockup screenshot
Toolkit · Editorial design

Crisis Communications Toolkit

An executive and board toolkit for the worst week of the quarter: severity triage, holding statements and editable templates in a newsprint-inspired layout.

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Dewdrop mockup screenshot
Fictional brand · DTC e-commerce · Landing page

Dewdrop

A clean-skincare DTC storefront in dewy pastels: hero, social-proof carousel, a product grid with variant swatches and subscribe-and-save pricing, a skin-type quiz, refills and a stockist locator, all on one page with light vanilla JS.

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